Monday, March 24, 2008

I am not selling the product...

...just the message:
http://www.youtube.com/watch?v=m5xCGZuvhWI

Notes on first impressions of the ad seen on CNBC during Lunch:
1> The background score by Gustavo Santaolalla has parallels with Indian music.
2> Its a 90 second spot. The rationale? Apparently, time is the only true luxury.
3> This is an interesting brand initiative- and is the first Louis Vuitton TV ad ever.

What do you think?

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