US Credit Rating Downgrade- The S&P AA+ Club

Executive Summary: Standard and Poor's downgrade of the US credit rating can be evaluated in terms of signaling power, economic comparisons of countries, and a review of the members of the S&P AA+ rating club. We take a brief look at two countries with sovereign debt ratings the same as that of the United States. From the Desk of If-It-Talks-Like -A-Duck-But-Does-Not-Walk-Like-A-Duck... What do you do? Worry about a double dip instead!

For a little while, folks were focused on the possibility of the US economy slipping back into a recession. Then, Standard and Poor's downgraded the US Credit Rating to AA+. There are various ways to review the implications of this move. Below are three. We take a quick look at two countries in the S&P AA+ club. This is just a quick look, since my take is that the core focus needs to be the possibility of a double dip recession.

1. Signaling Power:

Review and compare economic fundamentals across the OECD and come to your own conclusion on whether this credit rating event is a response to an economic reality that have already been factored in by the market, or this rating provides new information (broadcasts a new signal?) to the market that needs an economic reaction.

Here is a scenario analysis of the downgrade's impact on U.S. based financial institutions sectors:
http://swampland.time.com/2011/08/06/sp-downgrades-itself/

Here is another view of the impact of this downgrade:
http://www.reuters.com/article/2011/08/07/usa-ratings-financialsystem-idUSN1E7760AD20110807

2. Relative Macroecnomic Performance:

Review relative economic fundamentals across the globe, and reevaluate if there is a relative change in the US economy vis-a-vis the rest of the global economies, and if there is an across-the-board change in a set of economies across the global.

Here is Standard and Poor's view of the European economies and that the US credit rating downgrade means for them:
http://www.cnbc.com/id/44053959

At the bottom of this article below is an opinion of the coupling of the APAC region economy with the US economy:
http://www.reuters.com/article/2011/08/07/us-global-economy-weekahead-idUSTRE77628V20110807

3. Review Members of the Standard & Poor's AA+ Credit Rating Club:

To get started, here is S&P's sovereign ratings page:
http://www.standardandpoors.com/ratings/sovereigns/ratings-list/en/us/;jsessionid=6TZhT1HpLpw3Slb1QjJZM1NR4wLTThcH4MfNp4JHbLZcGVHG0yhL!603717864?subSectorCode=39&start=100&range=50

Let's review two members of this club:
1. Belgium:
Here are some quick statistics on Belgium:
https://www.cia.gov/library/publications/the-world-factbook/geos/be.html

Belgium set a record for the number of days without a government. If you think there's a message in there about fractious politics, here an extract about Belgium as a poster child from the Economist:

“Most surprising, perhaps, maddeningly ungovernable Belgium is being held up by many as a model for debt-crippled euro-zone governments.”http://www.economist.com/node/18988904?story_id=18988904&fsrc=rss

If you thought Texas was its own country, here are more details on the political stress and strains at work in the country:
http://www.economist.com/node/18988904?story_id=18988904&fsrc=rss

You could also review Belgium's interest rates in the context of the European Central Bank long-term interest rate statistics for member states.
http://www.ecb.int/stats/money/long/html/index.en.html

In contrast to the Economist article about Belgium a few weeks ago, the Wall Street Journal reports growing concerns about Belgium's borrowing costs:
http://online.wsj.com/article/SB10001424053111904007304576494042192351786.html

Les Belges thought setting a record for existing without a government was worth a party:
http://www.france24.com/en/20110217-belgium-world-record-longest-period-without-government-iraq-election

If you were Belgium, what would you do?

What do you think?

2. New Zealand:

Here is the NZ treasury's review of the NZ economy:
http://www.treasury.govt.nz/economy/overview

The factbook (https://www.cia.gov/library/publications/the-world-factbook/geos/nz.html) tells me that New Zealand has the following key industries:
Food processing,
Wood and paper products,
Textiles,
Machinery,
Transportation equipment,
Banking and insurance,
Tourism,
Mining

New Zealand's economy is coupled to the Australian economy, and you may review the industry sectors to understand weaknesses in the economy relative to the other members of the AA+ club. This would be my starter list:
- Banking and insurance,
- Textiles,
- Machinery.

While you are at it, here is New Zealand's reaction to the United States joining the AA+ club:
http://online.wsj.com/article/BT-CO-20110806-700118.html

If you were New Zealand, how would you react?

What do you think?

Innovation and Tactics Series: iPad2 and iPhone Nano?

Executive Summary: Sometimes, the simplest things can be lost in the daily tactical maze. There have been a slew of statistics demonstrating that Android phones have been eating Apple's lunch over growth in marketshare. If you were Apple, how would you react to these market developments? With its product pipeline and brand dexterity, does Apple really care? From the Desk of Beatles-Were-Wise-With-Live-And-Let-Die.

... More: Think a simple 2x2 matrix covering- market penetration via existing and new products, adjacent market development via new and existing products, and entirely new markets via new products.

The Statistic

Google’s Android becomes the world’s leading smart phone platform:
http://www.canalys.com/pr/2011/r2011013.html

So, there have been rumors swirling about the iPhone nano:
1. Rumors of an iPhone Nano Continue: Smaller, Cheaper, No Memory?
http://onespot.wsj.com/technology/2011/02/14/351ce/rumors-of-an-iphone-nano-continue-smalle

2. Opportunities & Challenges Galore for Apple with 'iPhone Nano':
http://blogs.strategyanalytics.com/WDS/post/2011/02/16/Opportunities-Challenges-Galore-for-Apple-with-iPhone-Nano.aspx

Could they be true? What should AAPL be doing?

The Structure Around The Idea

Here are some steps to aid the thinking process:
1. Current Product for an Existing Marketing- iPhones:
Apple smartly squeezed all it could through its relationship with ATT. Now, to seek increased market penetration, it partnered with Verizon. iPhones are still positioned as products that are a "cut above the rest", and continue to generate great margins for Apple.

The feature pipeline for the current iPhone product line is strong and Apple can expect to continue to dominate the market.

2. New Product for a New Market- iPads:
Apple at the netbook's lunch. No other product is near the customer's utility curve (read conjoint analysis). With the iPad2, Apple widens the gap with competitor products, and safeguards its margins. However, would we say that the Android's smartphone market is a "new" market for Apple? Perhaps it needs a "new" product for this "new" market?

3.  New Products for Existing Markets: 
Really? See point 1. Even better, Apple's strong brand and positioning with its existing product line is so much "gold" that it can practically launch what were traditionally new products under the guise of extensions of existing products.

4. Existing Products for New Markets:
Make no mistake, the iPhone nano is a *new* product in the product development sense. However, in terms of messaging, the iPhone nano is brilliant in leveraging the consumer connection and premium positioning with the "nano" and pit it against "fancy-scmancy" andriod phones.

The Bottom Line

Now, the questions that remain:
1. Internal Assessment: Do Apple's current financial position vis a vis its margins, and its future product margins trends, demand the iPhone nano launch?
2. Competitive Assessment: What does the iPhone Nano launch do its competitors? You can't expect them to shrivel up and disappear. :-)

Stay tooned.
What do you think?