Executive Summary: The White iPhone 4 has been a no show. Is this an opportunity that Apple can exploit? A la the Hamann Mercedes or the Limited Edition Nike DJ Clark Kent AF1 shoes? Does that fit into Apple's portfolio of marketing tactics? For some structure to these tactics, see:
http://randomjunkyramblings.blogspot.com/2011/03/innovation-and-tactics-series-ipad2-and.html
From the Desk of Aerosmith-said-Lateral-Thinking-is-Hard-On-the-Knees.
Carrying and using the "no show" Apple White iPhone 4 has apparently become a status symbol in silicon valley:
1. Why Apple can make a white iPad but not a white iPhone:
http://edition.cnn.com/2011/TECH/gaming.gadgets/03/03/apple.white.ipad/
Now, there are enough "shops" around the world happy to rip apart an Apple product, and some can even put them back together. In fact, you could even classify them as a subculture. However, can Apple use these custom built white iPhone 4s a as marketing tactic?
1. Geneva 2011: Hamann Hawk
http://www.autoevolution.com/news/geneva-2011-hamann-hawk-live-photos-32206.html
2. Nike's Limited Edition DJ Clark Kent AF1 Shoes:
http://www.nike.com/nikeos/p/sportswear/en_US/media_details?video=3&videotype=video&guid=31aa9ccc-445b-ce59-7435-55c77c81215d_id1253&
How many companies you know would draw laughs, instead of being excoriated, for not launching a promised product or extension? :-)
What do you think?
http://randomjunkyramblings.blogspot.com/2011/03/innovation-and-tactics-series-ipad2-and.html
From the Desk of Aerosmith-said-Lateral-Thinking-is-Hard-On-the-Knees.
Carrying and using the "no show" Apple White iPhone 4 has apparently become a status symbol in silicon valley:
1. Why Apple can make a white iPad but not a white iPhone:
http://edition.cnn.com/2011/TECH/gaming.gadgets/03/03/apple.white.ipad/
Now, there are enough "shops" around the world happy to rip apart an Apple product, and some can even put them back together. In fact, you could even classify them as a subculture. However, can Apple use these custom built white iPhone 4s a as marketing tactic?
1. Geneva 2011: Hamann Hawk
http://www.autoevolution.com/news/geneva-2011-hamann-hawk-live-photos-32206.html
2. Nike's Limited Edition DJ Clark Kent AF1 Shoes:
http://www.nike.com/nikeos/p/sportswear/en_US/media_details?video=3&videotype=video&guid=31aa9ccc-445b-ce59-7435-55c77c81215d_id1253&
How many companies you know would draw laughs, instead of being excoriated, for not launching a promised product or extension? :-)
What do you think?
