Wednesday, July 20, 2011

Google Plus and Apps.

Executive summary: App downloads continue to explode across various mobile and non mobile platforms. Are apps secondary to the Google Plus strategy? No. Here is why.

The Overview
In response to my last post on Google Plus, a wise man (thank you JJ) asked me whether I think products, not apps, are core to Google Plus' success. 

App downloads across various mobile and non mobile platforms (have you downloaded Spotify yet?) are exploding, and both paid and free app download projections till 2015 indicate they will become an integral part of our lives, if they aren't already.

So, the obvious answer? No.

Google Plus' Avenues to the Apps Superhighway
How does google plus play with apps? Here are some ways:

1. Android Mobile Platform Apps:
Google already has a mobile app platform with ready apps. Make it really easy for the apps to integrate with google plus.
2. Google Products as Apps:
Google products as apps are already a reality. Plug Google Plus into them.
3. Leverage/ Create an App Partner Ecosystem:
Android already has one for mobile apps. Google plus becomes one becomes the ecosystem for social across mobile. As I mentioned previously, the google ecosystem needs to spawn a few Zyngas, a few angry birds (while watching out for privacy trade-offs).

Easier said than done, right? The really interesting question? Can Google Plus also be the social collaboration framework for folks at work, and not just for folks at play?

What do you think?

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