Slumdog Millionaire's performance at the box office is worth tracking. Why? I would recommend sampling the product first. You are welcome to tell me what you think- after you see it. ;-)
My first hypothesis is that word-of-mouth would have a huge impact on the movie's box office returns.
Keeping absolute returns aside, my second hypothesis is that this movie would have a fatter tail vis-a-vis initial returns compared to a movie I have mentioned here:
http://randomjunkyramblings.blogspot.com/2008/05/movies-and-brands-iron-man.html
Which products/ brands would have gained the most from an association with Slumdog Millionaire?
What do you think?
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