Tuesday, November 25, 2008

Movies and word-of-mouth: Slumdog Millionaire

Slumdog Millionaire's performance at the box office is worth tracking. Why? I would recommend sampling the product first. You are welcome to tell me what you think- after you see it. ;-)

My first hypothesis is that word-of-mouth would have a huge impact on the movie's box office returns.

Keeping absolute returns aside, my second hypothesis is that this movie would have a fatter tail vis-a-vis initial returns compared to a movie I have mentioned here:

Which products/ brands would have gained the most from an association with Slumdog Millionaire?

What do you think?

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